Woocommerce is a free, open-source plugin that converts websites into fully functional ones. It is the world’s most popular e-commerce platform. Woo-commerce is a good option whether you want to sell physical or digital products. It can be used for different small and large stores. It has been used for 5.8 million ecommerce stores around the world.
Wix is a powerful website builder that businesses can use. It is code-free, and it has many business features. It is an ideal website builder for building small to medium e-commerce stores. It is easy to use and customize. It is also affordable. It can create simple and also complex things. It has built-in e-commerce features that make it unique.
It is essential to choose the right option for your business. It helps your site stand out and have that long-lasting and permanent impression on your clients. It also smooths the user experience, increases the chances of buying, and affects the business’s cost. Here, we will discuss woocommerce and Wix so that you can choose the right option.
Ease of Use
Woocommerce is user-friendly and easy to use. It has many customization features. Some beginners find working with woocommerce tricky, but that does not mean it is tough. You learn with time. There is also a setup guide available. If you have technical experience and know how to play with code, you can benefit significantly from woocommerce. Some customization features need some code changes. Woocommerce is the first choice for many people, so it is trendy.
Wix is a perfect option for the newbies. It is straightforward to use. You have to sign up and choose a template. Then, you will customize the features. You can also easily upload pages. Even a newbie can build an e-commerce store without anyone’s help using Wix. Wix is way easier than woocommerce.
Themes and Designs
Woocommerce offers a good number of options. There are almost 1000 themes available. They are also responsive. It is known for its expansive theme library with different color schemes. You can choose any theme that matches the aesthetics of your business. These themes are also customizable. If you have some technical experience and know how to code, you can customize them according to your choice. But if you do not have any technical expertise, you can use them as they are, and there is no problem.
Wix also provides a large variety of themes and templates. There are almost 850 Wix templates available. These are for different businesses, and their layout and color scheme also match the business they are built for. You can choose any template considering your company. They are also responsive. It also shows you how your store will look after using this template.
Plugins and Integrations
Woocommerce offers a wide range of extensions that can make your work easy. You can use the plugins to ease your work. All these plugins can automate your work related to conversions, branding, marketing, etc. You can also create your plugins if you know how to use code. Plugins can increase the conversion rates. However, it is essential to choose the right plugins. You should always research before investing in specific plugins. Reading reviews of a plugin can help you decide whether you should choose this plugin or not.
Wix also provides plugins, but there are not as many as WooCommerce offers. Wix calls these plugin applications. Unlike woocommerce, you cannot create your plugins in Wix. Professionals create all these plugins. You can use them to ease your tasks and improve your store. It is straightforward to use them.
SEO Capabilities
Woocommerce is a WordPress plugin with all the SEO features that WordPress offers. It helps to completely optimize your e-commerce store for the search engine so you can have better results. It also provides plugins to add titles, meta descriptions, and on-page optimization. WordPress has a viral SEO tool called Yoast. It has both free and paid versions. So, woocommerce can help you build user-friendly and optimized stores.
Wix helps you build a store optimized according to search engines. It also provides a guide to optimize the store and gives you good tips. It allows you to edit your page’s title, meta description, and image alt. It also offers a free SEO booster that helps optimize the site. Better optimization increases the chances of better ranking and vice versa.
Performance and Scalability
Woocommerce is the boss when it comes to performance and scalability. It can handle large transactions. You can also expand your store if you have a good web hosting plan. It can handle more complex transactions without disturbing the performance of your ecommerce store. You can also install different extensions and plugins to ease your tasks.
Wix is suitable for small and medium businesses. It does offer flexibility in customization and integrations like woocommerce. It also limits the access to website space storage. If you want a large store, then you may face some difficulty.
So, if you have to choose between Woocomerce and Wix, finalize your store’s size and then select.
Security Features
Woocommerce is safe for users. You can also install some extensions for extra protection against external threats. Woocommerce also makes security updates to fix bugs. Security is critical, and woocommerce emphasizes it. However, the automatic update does not extend to third-party plugins. It can be risky in the future.
Wix offers built-in features for security. You do not have to install any extra plugins or extensions. Also, you do not have to update it; it will be done independently.
Pricing
Woocommerce is free, and it provides you with the basic features. But the plugins are paid. If you want to use any plugin for the extra functionality, you must pay for it. You also have to pay for the hosting. So, the overall cost depends on how you want to customize your store.
Wix, on the other hand, offers four plans:
- Light plan at US$17/month
- Core plan at US$29/month
- Business plan at US$36/month
- Business Elite plan at US$159/month
It also offers a 14-day free trial. You can choose the right plan for your store.
Customer Support and Community
Woocommerce has an extensive community that can help people. However, it does not provide dedicated customer support that other platforms offer. However, multiple videos, documentation, articles, and tutorials are available for guidance and help. But woocommerce allows you to submit your query.
Wix provides specific customer support. You can reach them through email or phone calls. There are different times to get them in other languages. They also offer forums, articles, and videos to solve customers’ common issues.
Conclusion
I have compared woocommerce and Wix; you should choose the one that suits your business. The offer can be used to build ideal e-commerce stores but differ in many ways. Both have pros and cons. If you want more customization options, then go for woocommerce. But Wix is also a good option for building user-friendly websites for beginners.
